Moving Beyond the Marketing Monologue: the Conversation of Social Media

Properly leveraged, today’s social media landscape has the potential to host the most intimate (and public!) conversations a company can have with its existing and potential customers.

This presentation will cover how to use tools like Facebook, Twitter, LinkedIn, YouTube, and other internet vehicles to manage this impact strategically for intended results.

We will explore how social media can both supercharge and re-define traditional approaches in advertising, public relations, customer service and quality management when combined with “good old fashioned” practices like quick response, transparent promotion, and customer endorsement. The concept of storytelling to define brand will be paramount to the discussion.

Key concepts for successful social engagement, active listening, and measuring results will also be covered.

Presented by Christine Henson, Marketing and Communications Officer at Lincoln County Healthcare in Damariscotta.  She has worked for several major corporations in a variety of industries to deliver both traditional and online marketing strategies and visual branding solutions that move businesses forward with defined style and effective communication. 
 
The focus of her career has been to empower companies to clearly realize their brand objectives and create communication pieces that extend those defined goals for both internal and external audiences.