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BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150225
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SUMMARY:Moving Beyond the Marketing Monologue: the Conversation of Social Media
DESCRIPTION:Properly leveraged\, today's social media landscape has the potential to host the most intimate (and public!) conversations a company can have with its existing and potential customers.\n\n\n\nThis presentation will cover how to use tools like Facebook\, Twitter\, LinkedIn\, YouTube\, and other internet vehicles to manage this impact strategically for intended results.\n\nWe will explore how social media can both supercharge and re-define traditional approaches in advertising\, public relations\, customer service and quality management when combined with "good old fashioned" practices like quick response\, transparent promotion\, and customer endorsement. The concept of storytelling to define brand will be paramount to the discussion.\n\nKey concepts for successful social engagement\, active listening\, and measuring results will also be covered. \n\n\n\nPresented by Christine Henson\, Marketing and Communications Officer at Lincoln County Healthcare in Damariscotta.  She has worked for several major corporations in a variety of industries to deliver both traditional and online marketing strategies and visual branding solutions that move businesses forward with defined style and effective communication. \n\n \n\nThe focus of her career has been to empower companies to clearly realize their brand objectives and create communication pieces that extend those defined goals for both internal and external audiences.
X-ALT-DESC;FMTTYPE=text/html:<p style="margin: 0in 0in 8pt\;"><span style="font-size: 12px\;"><span style="font-family: arial\;"><font color="#000000">Properly leveraged\, today&rsquo\;s social media landscape has the potential to host the most intimate (and public!) conversations a company can have with its existing and potential customers.<br />\n<br />\nThis presentation will cover how to use tools like Facebook\, Twitter\, LinkedIn\, YouTube\, and other internet vehicles to manage this impact strategically for intended results.</font></span></span></p>\n\n<p style="margin: 0in 0in 8pt\;"><span style="font-size: 12px\;"><span style="font-family: arial\;"><font color="#000000">We will explore how social media can both supercharge and re-define traditional approaches in advertising\, public relations\, customer service and quality management when combined with &ldquo\;good old fashioned&rdquo\; practices like quick response\, transparent promotion\, and customer endorsement. The concept of storytelling to define brand will be paramount to the discussion.</font></span></span></p>\n\n<p style="margin: 0in 0in 8pt\;"><span style="font-family: &quot\;Arial&quot\;\,&quot\;sans-serif&quot\;\;"><font color="#000000" size="3"><span style="font-size: 12px\;"><span style="font-family: arial\;">Key concepts for successful social engagement\, active listening\, and measuring results will also be covered. </span></span></font></span><br />\n<br />\n<span style="font-size: 12px\;"><span style="font-family: arial\;">Presented by <strong>Christine Henson\, Marketing and Communications Officer at Lincoln County Healthcare </strong>in Damariscotta.&nbsp\; She has worked for several major corporations in a variety of industries to deliver both traditional and online marketing strategies and visual branding solutions that move businesses forward with defined style and effective communication.&nbsp\;<br />\n&nbsp\;<br />\nThe focus of her career has been to empower companies to clearly realize their brand objectives and create communication pieces that extend those defined goals for both internal and external audiences. </span></span></p>\n
LOCATION:Miles Memorial Hospital 3rd floor conference room
UID:e.2086.1373
SEQUENCE:3
DTSTAMP:20260413T083606Z
URL:https://business.damariscottaregion.com/events/details/moving-beyond-the-marketing-monologue-the-conversation-of-social-media-02-24-2015-1373
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